Hello, I'm Tim.

Designer, Artist, Ethnographer, Educator

What I do (in chronological order)
Observe (ethnographic research), Draw (design discovery), Write (strategic branding), Teach(service strategy)

What I make (in alphabetical order)
Apps, animations, books, brands, cartoons, comics, experiences, images, infographics, maps, posters, prints, services, spaces, strategies, systems, ventures, websites

Why
To engage, educate, empower, entertain
How
Ideate, research, design, make, measure, reflect... (Human-centred service design thinking and doing)

Language is the root technology.

My Ethos
Be curious. Have fun. Do good. Connect. Life-long learning.
We are interconnected and interdependent with others and the planet. Collaborate and co-create with compassion. Focus. Organise. Share stories.

My Approach
I carefully select meaningful projects that lead to positive transformation. I inspire, motivate and enable human behaviour change. I apply life-centered participatory design methods to complex business, brand and systems problems.

My Story
I am a creative strategist and technologist. I studied Design, Art & Anthropology at Vassar College. I did an internship at the Brooklyn Museum doing exhibition design, and my first proper jobs were in graphic design and desktop publishing in New York. I moved to Amsterdam and worked as an off-set printer and setter, helping move the operation from photo-mechanical to digital. Next I became an interaction designer working on e-commerce and media publishing systems. This evolved into interactive animation and motion design. I moved to Los Angeles where I worked for kids entertainment brands and toys; again, physical and digital. People started calling me a UX Designer.

I moved again back to the land where I was born, England, to work on digital health information at the NHS. That's where I met the good folks of Fjord (now Accenture Song), who said I was actualy a Service Designer! So, I joined them in Spain, working in the financial services, fashion retail, commercial aviation and beauty sectors.

For the last 15 years that's what I've been doing. In a nutshell. From Madrid to Milan, Sao Paulo to Singapore, Bogota to Bangkok. I even did another stint in New York City, as the Executive Director of Service Design for The Estee Lauder Companies.

Now, it's 2026. I live and work in London, where I also teach Design & Innovation Management at UAL.

Thank you for reading. It is becoming a lost art.


For enquiries or engagements please reach out via email: tim @ timworks . net